Paris Global Business School is a prestigious business school in Paris that assists its students in their professional project for an international career. Paris Global Business School provides a unique opportunity to learn in an international environment from the first year to graduation.

Master in Tourism And Hospitality Management

Tourism and Hospitality Programme Image

General Objective

The fields of tourism and hospitality have experienced a revolution in recent years. The Ms Digital Management of Tourism and Hospitality is dedicated to these new challenges. Digital, innovation, and international development are at the heart of our training program. The program includes special activities to gain practical experience in the profession: creative competitions, company visits, and master classes. In this highly employable sector, integration is guaranteed for mobile, bilingual, and experienced candidates. This is why the course, taught entirely in English, is based on a part-time rhythm, allowing each student to do an internship or find a student job at the same time. Join the Ms Hospitality and Tourism Management program—the new worlds of tourism and hospitality are yours!

Program Structure

1st YEAR

Professional Methods and Practices

Business Game | Professional Technical Workshops and Personal Management | Trade conferences

Cross-cutting and Fundamental Courses

International accounting | Business plan and setting up a company | Company strategy | International negotiation | Business English / TOEIC | Management Information Systems | Business Skills

Specialized Courses

B2C Marketing | International Marketing | Digital Marketing | International Trade | Global Geopolitical and International Relations | Brand Strategies | Marketing Tools and Applications in Luxury and Fashion Industries | Traditional and New Communications Strategies


2nd YEAR

Professional Methods and Practices

Professional Technical Workshops and Personal Management | CSR Certification | Computerised Management Tools | Business Conferences

Management

Cross Cultural and Team Management | Business Plan and Hospitality | Tourism Law | Pricing and Yield Management in Tourism | Hospitality Strategic Forecasting and Budgeting | Tourism, Geopolitics, and Emerging Country Trends

Marketing

Consumer Psychology and Persuasion Strategy | Marketing and Sales Strategies | International Marketing | Brand Management Strategies | E-tourism | CRM and Client Database Management

Key Sectors in the Hospitality Industry

Luxury Travel and Tourism | Tourism and Leisure Marketing | Hotel Business Management | Catering and Gastronomy | Events Project Management