Paris Global Business School is a prestigious business school in Paris that assists its students in their professional project for an international career. Paris Global Business School provides a unique opportunity to learn in an international environment from the first year to graduation.
The Master in Digital Marketing Management provides future managers with the specialised knowledge, analytical, technical, and managerial skills needed to thrive in global digital marketing and communications fields. Students are prepared to develop and implement innovative, responsible marketing strategies, harnessing digital technologies to maximise the customer experience and improve the effectiveness and efficiency of marketing programmes in online and traditional companies of all types, making a positive societal impact.
Digital Marketing Strategy | Consumer Psychology & Behavior in Digital Era | Digital Communication | Customer Experience Management (CEM/CXM) and Omnichannel Strategy | Marketing Design for Augmented and Virtual Reality | Community Management and Social Media Strategy & Optimisation (SMO) | Online Marketing Research Methods | Research Methodology
Power Platform by Microsoft | Soft Skills
Marketing Challenge | Pricing and Customer Value | Storytelling in the Digital Era | Mobile Strategy | Introduction of Digital Metrics | Graphic and Web Design & Brand Communication | Gamification in Marketing | Research Methods in Marketing
Advanced Digital Metrics | Digital Marketing Law | Aviation: Understanding the Challenges of the Aviation Industry | Luxury Attitude (Certificate) | CRM and Big Data | Sustainability in the Tourism Industry
Strategic Management | Strategic Finance | Strategic Marketing | Decision & Game Theory | Management Control | Sales & Relations Strategies | Purchase & Supply Chain | HR and Diversity Management | Module Soft Skills | English for Business 1 or FLE
Marketing for Alternative Organisations | Cross-cultural Negotiations
Critical Management and Alternative Organisations | Diversity Marketing & Communication | Business & Society | Entrepreneurship and Systemic Change
Blockchain for Marketing & Sales | Mark'Strat
Sharing Economy & Digital Culture | Digital Change Management | Digital Business Model | Advanced Excel for Business
Sector Marketing | International Entrepreneurship Week | Power Platform by Microsoft | English for Business 2 or FLE